Le Mas Jacquemus is an intimate Provençal retreat created to extend the world of Jacquemus beyond fashion and into culture, hospitality, and place. Set in Lourmarin, the concept celebrates the South of France through craft, food, scent, textiles, and tradition, offering guests a quieter and more personal way to experience Provence. Rather than relying on clichés of luxury travel, Le Mas Jacquemus focuses on heritage, local artisans, and the emotional connection Simon Porte Jacquemus has always brought to his brand. Through private suites, cultural programming, a curated boutique, and immersive workshops, the retreat becomes a living expression of Provençal identity, nostalgia, and modern French luxury.